Team Papercake’s virtual meeting No. 168

Team Papercake has met virtually three times a week this summer, and once in person to prepare for the Microsoft Expo.  We traded in our Skype calls for Google Hangout, which has the added bonus of letting us virtually wear silly hats and glasses.  But Google Hangout is no more reliable a connection than Skype which we partly attribute to our collectively shabby internet connections in the Bay Area.

But where’s Neo?!?!

Neo is now in Singapore working and decided that it would be too difficult to stay involved in the project.  We miss you Neo!

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We won!

Team Quarter Hot Cakes is very excited to hear that we have been selected to represent CMU and present papercake at Microsoft’s Design Expo in mid-July. We’d like to thank Microsoft and Motorola for their involvement and feedback along the way.

Classmate’s opinion does a 180

In reminiscing about our early presentations, we remember hearing from a classmate that he’d, “never use this service.”  For our final presentation the same classmate shared that now, after seeing our finished concept, prototype and video sketch, he would in fact use it!

We also got feedback that people have thought of us and our project as they completed the important documents tasks that they’d been putting off.  Seems like papercake is on to something with the motivational aspects of the interface!

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Introducing PAPERCAKE (we have a new name)

Presentation slides for 2 May 2012

© Copyright 2012 Priscilla Mok, Somya Jampala, Zhe Han Neo, Loretta Neal
All rights reserved

Papercake is a a system that helps you learn, organize and share your important documents with the aim of making this necessary task painlesss through digitization and easy sharing & access. But the system’s real value-add is in the learning. Your documents will integrate with action plans which are papercake’s step-by-step instructions that walk you through your life goals and milestones.

Papercake is not just about documents; it’s about people’s lives.


We would like to thank the many people who helped us in our project.  Here are all the people who helped make papercake possible (in no particular order).

Ahmed Ansari
Alice Jun
Amy Lee
Andrea Moed
Andy Wallace
Anna VonReden
Ben Klein
Bill Thompson
Brian Brown
Bruce Hannington
Cassandra Weiss
Charlotte Ho
Conall Dempsey
Daniel MacGregor
David Mok
Don Baumer
Edward Neal
Ellen Falvo
Erica Gatts
Eric Spaulding
Jade Hu
Jeff Lipson
Jen Briselli
Jenny He
Jessamyn Miller
John Gruen
Kevin Armendariz
Kimberly Harvey
Kinnari Thakker
Lain Pierce
Lynn Sandberg
Maggie Weiss
Manan Chandra
Max Neal
Megan Gilligan
Michael McNeely
Monica Yue
Neetu Chopra
Nicole Farmer
Oscar Frias
Parita Kapadia
Paul Speyer
Paul Meritt
Peter Merholz
Peter Scupelli
Rebecca Pinn
Roy Shin
Susan Lewis
Todd Zaki Warfel
Tom McNeely
Wes Johnson

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04.25.12 / Developing the prototype and story-board for video

After the last presentation’s feedback, we are working in full spirits to develop the final mock-ups with feedback on the way. The color palette is majorly blue with some elements of fun and vibrant colors of orange and green. We got some feedback on the UI in terms of text and placement of organizational tools under filebox which we have incorporated in new mock-ups. Some of the key mock-ups are below.

Amy’s Dashboard

Amy’s filebox

Buying Home Step 2


Loretta has shot photographs with our Amy and Rob for the videosketch based on our storyboard planning. Below are some of the story boards which we have iterated along the way based on time constraints, resources and story.





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04.16.2012 / We have a name for our system!

Slides for Motorola and Microsoft for Monday, April 16 presentation (7.4 MB)

After listing 60+ names for our system and ours of discussion, we ended up with the first name we thought of! And if you have been following our blog, it wouldn’t be hard to understand why is it called gyst.

The user can interact with gyst in three ways. They can digitize their physical documents by uploading and also access them from Desktop and mobile application.  They will interact with cloud service for learning and storage.

System Map

We have been working on our proposed system’s business model and filled business model canvas from book Business Model Generation by Alexander Osterwalder & Yves Pigneur .

We would partner with various institutions like banks and utility companies to send bills and statements of our users to gyst.
Also, we’ll have various retailers and companies to sponsor targeted promotions in terms of rewards and coupons on gyst.
Again, the user will interact with gyst in terms of learning, organizing and sharing and redeem coupons from retailers and companies.


We are going to generate revenue for gyst in two ways: One is through sponsored coupons and rewards from retailers and companies i.e targeted recommendations based on step of action plan. Second is through unlimited subscription for users. All users will get access to 5 action plans for free. The premium subscription will allow usage of unlimited action plans for an yearly fee. Which will allow them to set unlimited action goals and learn the steps for their goals.


We analyzed different goals against existing solutions. Most of the existing solutions focus on guidance through financial and legal documents but they don’t really help in organizing them.

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04.09.2012 / Clickable Prototype

We developed a information architecture, persona and scenario of Amy Stevens who works at UPMC and wants to buy a house. And, then we mocked up low fidelity wireframes and  a clickable prototype and showed it to 6 users. Some of the wireframes are down below.


The overall feedback was very positive about step-by-steps learning, organizing and sharing of documents in a complete packaged solution. We also good feedback on some of the features on the preference of auto recognition of text and progress bar on the overview. Some of the users admitted that the system would be really helpful in guiding them in procedures that they have to go through for the first time get a license, buy a house, etc.

Clickable prototype testing

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Based on three concepts, we developed five story board ideas and did speed dating with users.

Comprehensive System

Employer Incentive Program

Fun Fair

'Steps of Life' Game

Gamified Comprehensive System

Based on our research and feedback, we’re moving forward with a web and mobile based comprehensive system for organizing your important document and setting goals.

Additional love was felt for the fun fair and the employer program which we’ll incorporate in the business plan under marketing strategies.

How did we weight all 5 of our ideas?  With a 5×8 matrix of course!

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