After 18 interviews, long group discussions and multiple pots of coffee, we’ve assembled our pitch on where information overload occurs when dealing with life’s important documents.
One major breakthrough in our understanding of this design space is that the same individual can approach organization and responsibility in four different ways depending on the document. We’ve set up a 2×2 matrix showing the common approaches to organization.
In our presentation you will meet our two personas Benjamin and Joey. Benjamin is the “Savvy” organized one while Joey lags behind as a “Sleeper.” As they go through life, their styles either help or hinder their lifestyles and ambitions.